Brazil-California Sports Commission

The Brazil California Chamber of Commerce (BCCC) Sports Commission, launched in January 2020, plays a pivotal role in strengthening bilateral ties between Brazil and California through the lens of sports, entertainment, and technology. As a unique cross-border platform, the Commission promotes collaboration, knowledge-sharing, and business development in the growing intersection of these industries. By connecting organizations, athletes, venues, and events from both regions, the Sports Commission helps unlock opportunities in both mature and emerging markets, encouraging innovation and integration that transcends geographical boundaries.

With California recognized as a global epicenter for sports culture, technology, and entertainment, and Brazil standing as the powerhouse of Latin American sports, the Commission leverages this synergy to foster impactful relationships and strategic initiatives. It actively curates specialized products, events, and publications to connect key industry influencers, drive sector-specific research, and create valuable engagement opportunities for its members. Its exclusive structure—led by Alexandre Alves Costa and Felipe Cusnir—ensures that high-level dialogue and networking are consistent and purposeful, drawing from the expertise of influential leaders appointed by invitation only.

Beyond networking, the Sports Commission empowers members with tools for visibility, influence, and access. Members benefit from policy advocacy discussions, economic development forums, direct business referrals, marketing services, and a robust database of international contacts. The Commission also collaborates with other industry associations and chambers of commerce to expand its reach and enhance the impact of its programs. Ultimately, it serves as the premier sector-specific initiative promoting Brazil–California relations through sports, fostering a vibrant, innovative ecosystem that drives forward both regions’ global relevance and shared economic growth.

More information: info@brazilcalifornia.com